Culture Magazine has a collection of 96 European cheese labels circa 1957.
“Reproduced here, these graphic labels look just as the originals would have if you could step back in time, back to a day when bright, hand-rendered package art was a novelty and innocence wasn’t, and long before a blitz of color-soaked multimedia outlets emerged all around us.”
This brochure and letter was sent to an Alameda, California high school senior in 1944 or 1945, inviting him to experience “The war’s newest and most dramatic technical development” as a Radar Technician.
“No member of the United States Navy, or any other branch of the armed forces, takes greater pride in his job than the man in blue who wears the ‘RADIO TECHNICIAN’ insignia. And none can boast finerr training for an indispensable, vital job in civilian life when victory and peace are finally ours.”
Under the cut are more scans of the brochure and letter, plus a transcription of the letter too.
“This may be YOUR opportunity… an opportunity to serve both your country and yourself. At least, you owe it to yourself to investigate.”